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Jennifer quickly asserted that ‘Everybody’, meaning every woman, had to deal with top lip hair removal at some stage, and Bethenny was equally quick to confirm that this was true. ‘Excuse my ignorance’, he began, before asking if there were really that many women with mustaches. Robert Herjavec was more sincere, but still unfamiliar with the whole World of female hair removal’. Mark Cuban was quick to ask ‘Why don’t you just shave?’, and as Mark has been married since 2002, it’s safe to assume he was joking, but just in case he wasn’t, Skinnygirl CEO Bethenny explained that shaving would only stimulate more growth. No Mo-Stache was obviously a product designed solely for women, and with only Lori Greiner and guest shark Bethenny Frankel in the tank to really appreciate the message, there were bound to be some questions from the male sharks that completely missed the point. Gita finished up the pitch by telling the sharks that with No Mo-Stache, women would have ‘No Mo Worries’. Jennifer explained what made No Mo-Stache stand out from all those other hair-removal kits out there, it was the only product of that type that came in a small discreet tin, so women could be prepared for unexpected hair at any time.

The entrepreneurs had a model to demonstrate quite how quick and easy the whole process was, and although she didn’t exactly have a mustache to remove in the first place, it was a simple process that took mere seconds. The mess-free cold wax strips revolutionized beauty routines and offered a quick and easy alternative to traditional waxing with no risk of burning.Īll the user had to do was rub the packet of wax in their hands for a few moments to heat it up, tear the strip apart and apply it to the face.

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The pitch began with an assertion that their hair removal strips could revolutionize beauty routines for busy moms, and professional women with not enough time to visit a beauty salon for a few hours. Jennifer and Gita entered the tank and announced to the sharks that they were looking for a $100,000 investment in exchange for a 25% stake in their No Mo-Stache business. No Mo-Stache On Shark Tank Jennifer and Gita faced some difficult questions in the tank, but got plenty of interest from the sharks Since launching No Mo-Stache in 2012 they had sold 100,000 No Mo-Stache kits, and wanted not only a shark partner but also an injection of funds to help them develop more hair-removal products for the No-Mo brand. New beauty products have to compete with hundreds of products with exactly the same purpose, and with beauty franchises typically making 15% of their profits from the sales of products that they stock, any new product needs to either be exceptional in what it can achieve, or have an advantage that makes it stand out from the crowd.īeing connected to an influential business mogul would be a great advantage for any new beauty product, and to have a shark partner involved with Mo-Stache would be a huge advantage for Jennifer and Gita. Customers also display a stronger than average brand loyalty to products that they’re familiar and comfortable with, but the competition is intense. The beauty sector is particularly resilient to the recession, with consumers continuing to buy products during periods of economic downturn.

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The beauty industry generates sales in excess of $60 billion annually, with 20% of that figure spent on skin care products. The potential market for beauty products is a huge one, but it’s also one of the most competitive sectors. Both of them were already involved in the hyper-competitive beauty industry, Jennifer is the owner of The Beauty Strip waxing salon located in North Hollywood, while Gita is a fashion executive.

Jennifer Paschall and Gita Vasseghi, from Los Angeles, California, came to the Shark Tank to pitch their discreet and easy hair removal product, No Mo-Stache.

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No Mo-Stache Now in 2018 – The After Shark Tank Update.

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